The Zimbabwe International Trade Fair (ZITF) Company has announced the introduction of a Virtual Marketplace, marking a new era of digital engagement for the upcoming Mine Entra 2025 exhibitions.
Identified as a cutting-edge digital platform, the initiative is designed to elevate the exhibition experience for all Mine Entra participants. ZITF said this innovative platform is set to transform how exhibitors connect, engage, and do business by offering a dynamic online environment that complements the physical exhibition.
“We are excited to introduce this digital extension of Mine Entra 2025,” said ZITF marketing and communications manager, Mr Thandolwenkosi Nkomo. “The Virtual Marketplace is more than just a platform — it’s a strategic tool that enables our exhibitors to maximise visibility, generate leads, and build lasting business relationships.”
The Virtual Marketplace empowers exhibitors to engage with a broader audience of visitors, potential buyers, and fellow exhibitors aligned with their business interests. It also allows them to host one-on-one virtual meetings for in-depth product demonstrations and meaningful conversations. The platform will also showcase digital resources and product offerings to a global online audience, extending their reach beyond the exhibition halls.
With the growing online presence of different companies, the introduction of the Virtual Marketplace will enhance connections between companies along the mining value chain. ZITF said that the Virtual Marketplace allows exhibitors to update their company profile with logos, product details, and contact information, set availability calendars for virtual meetings, and list products and services for online browsing and ordering. It also allows companies to upload digital downloads such as brochures and catalogues for easy access by visitors.
“We are inviting all exhibitors to complete their profiles and explore the platform’s features to fully leverage its potential, and the ZITF technical team is readily available to assist,” added Mr Nkomo.
In today’s digital age, the marketing landscape has undergone a significant transformation. The proliferation of technology and the omnipresence of the internet have fundamentally altered the way businesses reach and engage with their target audience. Experts have said that as consumers spend more time online, impactful marketing in the digital age requires businesses to adapt to the changing landscape and leverage various tools and strategies, with the introduction of the Virtual Marketplace being one of the ZITF’s initiatives to enhance the use of digital marketing in the mining value chain.
Organised by the ZITF Company in partnership with the Ministry of Mines and Mining Development, the Chamber of Mines Zimbabwe, and the Zimbabwe School of Mines, Mine Entra has provided players in the mining sector with a networking platform, which links suppliers, policymakers, potential investors, and other key stakeholders together.
Meanwhile, registration for the Mine Entra 2025 edition, which will be held from 8 to 10 October under the theme: “Beyond Extraction: Sustaining the Future of Mining,” has begun. A recent update from ZITF reveals that more than 173 exhibitors have already confirmed their participation, representing the width and breadth of the mining, engineering, transport, construction, and related value chains.—Chronicle
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